RICH SNIPPETS TESTING TOOL HOW TO
RICH SNIPPETS TESTING TOOL CODE

CollectionsīreadcrumbList: Your breadcrumb should link back to your homepage and possibly a parent collection, make sure this is marked up with schema for search engines to understand.įAQPage: Add a list of frequently asked questions at the bottom of your page for additional content, then mark this up as FAQPage, you may even get the rich snippet.

RICH SNIPPETS TESTING TOOL HOW TO

WebSite: Searching is important for eCommerce stores, this markup will describe to search engines how to do it. Organization: This is a standard place to explain the details of your company. While every eCommerce store is different, there's usually a few specific types of pages and types of structured data I'd recommend using.

FAQPage to describe frequently asked questions (and answers) used on your pages.

BreadcrumbList to describe your breadcrumbs.

WebSite to describe how to search your website.

Organization to describe your company details.

Article to describe your blog posts and articles.

AggregateRating to summarise each product's overall rating and reviews.

Offer to describe your product price and options.

The data type is what this structured data is describing. All popular search engines accept this and most themes/apps will use this, so it's recommended to stick with it. On your product page for example, the product brand should be 'brand' not 'vendor' as Shopify would call it. This is how search engines understand your structured data. Vocabulary refers to the property names you're using in your structured data. We'll cover how to set up JSON-LD structured data in the 'How to add structured data to Shopify' section. Whereas Microdata is a markup to wrap around your existing content, which is more difficult to set up.

RICH SNIPPETS TESTING TOOL CODE

The difference is JSON-LD is a piece of code you can add anywhere on your page, irrespective of your content. Microdata and JSON-LD are the most popular two, it's likely your Shopify Theme or App is using one of these two. These represent different ways of coding the structured data into your page. The basics of structured data Structured data format search engines.īy deliberately adding some code to your webpages, you can clearly label each of these items for search engines to know.Īnd if it works, you'll be rewarded with a lovely Rich Snippet. This is not always immediately obvious to robots, i.e. Whereas for humans, we can read a product page and instantly understand which part is the name, description, product image, price, etc. These Rich Snippets come from search engines' ability to understand your content, which is achieved with Structured Data.

Rich snippets testing tool